California Gourmet.

Brand & Package re-design.

Bronze ADDY Award winner.

To identify each kind of fruit, there were labels designed with different patterns and palettes that would mimic the feeling of each fruit.

Busy Baker.

Brand & Package redesign.

For this product, it was needed  a package that was easy to grab because the product its an easy snack to carry-on to school, work, etc.

Busy Baker.

Brand & Package redesign.

Easy to grab concave/convex package. And color ID for easy recognition at the store shelves.

Busy Baker.

Brand & Package redesign.

For the image, Busy Baker needed to feel appetizing to the customer; having on the front the photo of the product contained inside box was a solution for this.

Mamma Pasta.

Brand & Package re-design.

Formerly Porcino-Rocci, for this product the name was changed to give the feeling of a homemade dish, and they are words that are recognized internationally.

Mamma Pasta.

Brand & Package re-design.

Italian Renaissance color palette, and a pattern mimicking stained glass to stick to the Italian heritage of pasta. Used of a simple drawing of the type of paste contained in each package for easy identification.